ONLINE GIG + EVENT PROMOTION $150

 

 

GIG PROMOTIONS BLOG


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Read our latest posts on online music promotion on our blog:

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MARKETING.
MANAGEMENT.



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MORE ON KURB'S ONLINE
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WHAT DOES IT COST?

Our promotions are based on a graduated system
that provides levels of online promotion support as you move through.

Purchase full forum access and benefits - interact in our artist community - follow our instructional guides for preparing your online campaign and receive my ebook as a free gift

$97 / 3 Months


Leads to:


full support for blogging, social network promotion and automated promotions on Myspace, Youtube and more.

$297 / 3 Months


Leads to


Full campaign strategy, digital distribution, extended social network campaigning, web development and ongoing specialist staff support - graphics, copy, seo

$497 / 3 Months

Leads to

Full online management strategy - multi platform maintenance, administration, distribution, and management of promotion and revenue streams

$997 / 3 Months

WEB DESIGN IMPLEMENTATION FEE
ONE OFF $297 FOR STARTING A
SITE FROM SCRATCH OR MAJOR OVERHAU
L



Kurb promotions provides a unique and affordable service that provides complete online promotion and management options for your music:

  • STRUGGLING TO CREATE FINANCIAL FREEDOM?
    We offer NEW ways of building revenue:

    Digital downloads, ad supported revenue, fan supported revenue, licensing, online royalties, developing websites and blogs enable you to directly engage users and manage fan interaction for revenue without a middle man.

    WE PROVIDE: DIGITAL DISTRIBUTION, WEBSITE AND BLOGSITE DEVELOPMENT, ACCESS TO LICENSING AND DYNAMIC NEW REVENUE STRATEGIES FOR MUSIC.

  • STRUGGLING TO FIND AND GROW AN YOUR AUDIENCE FOR YOUR MUSIC? We make NEW Tools available:

    We use the latest software tools and applications available to provide you with a cutting edge proffesional online promotion strategies for bands and musicians on Myspace, Youtube, Facebook, Bebo, Search Engine Optimisation and target marketing.

    WE PROVIDE: ALL AUTOMATED SOCIAL PROMOTION AND SEARCH ENGINE RANKING + MANY REGULAR INSIDER OPPORTUNITIES AS YOU INCREASE YOUR FANBASE, LISTENERS AND VIEWERS DAILY

  • STRUGGLING TO CONNECT TO A DIEHARD FOLLOWING? We are doing business in the NEW Way:

    Being connected digitally to a global marketplace means more opportunities. It means new audiences and new techniques. But this means new challenges in building and maintaining your fans with strategies and management that create ongoing income.

    WE PROVIDE: AN EXPERT STAFF WITH A FULL RANGE OF GRAPHIC, WEB AS WELL AS CONSULTATIONS TO DEVELOP KEY STRATEGIES TO DEVELOP A LOYAL, ENGAGED FANBASE WHO IS CONNECTED TO THE AUDIENCE THROUGH SOPHISTICATED DIGITAL MANAGEMENT.


  • THE TIME FOR ARTISTS TO BUILD LONG TERM SUSTAINABLE REVENUE ONLINE HAS ARRIVED, AND THE SERVICE YOU NEED AND CAN AFFORD IS HERE.

 

 


Gig coming up? Need Gig Promotion and Event Promotion ideas to get people coming to your next gig? Talk to online music promotion expert matt @ Kurb about a powerful online solution.

kurbpromo@gmail.com // +64 27 6848250

100 posters? Uh Try . . . 100,000 ad impressions targeted at your audiences age demographic in your area. US$150 buys you a comprehensive online campaign on Google, Myspace and Facebook -

we can even design poster/eflyer cheap - $US50

I always offered online promotion strategies on as part of my postering options - of course most poster campaigns are for gigs that are happening in a few weeks - most online marketing and management campaigns revolve around propelling an act towards increasing online revenue, so they can put more into developing content, more into marketing and promoting that content, more into digital management systems that can create income.

But finally had a band who realises that when you’ve got a gig you can pay me to stick posters and stuff all over the street . . .

OR

you can stick your ad all over the internet using google, facebook and myspace.

We do some pretty good deals on posters.

What I usually suggest is a big whack of cheap black and whites - 200+ plus maybe 50 or so colours - they’re just to go up around the shops and cafes.

This band has a bit more of a profile so we’re doing all colour, 100 for $175.

But this time, the promoter has decided to go with my suggestion of spending $150 on an online campaign tailored specifically to promote the gig.

In the past, I used this as an opportunity to demonstrate the myspace software, and that will be part of the package, just sweep through a few keywords (location, similar sounding local band etc.) and pick up some extra friends, before doing a comment out.

You might not know the proper etiquette for spamming myspace, so again, leave it to a pro, it’s worth $50.

Spamming myspace used to be a powerful tool, now we also employ other strategies, building content on blogs and other networks and using targeted online advertising.

But 3 weeks is not enough time to build blog authority which leaves online advertising or pay per click.

You know my feelings on pay per click. If you don’t - pay per click is for musicians who have successfuly developed a high value proposition.

First we build a platform (ie a blog or website), then we engage fans with that platform, then monetize that platform, and only once we can see that your brand can sprint the 100, that’s when we give it the steroids of an online advertising budget. Budget, as in, a drug habit costs money to keep going.

A gig of course, IS a monetized platform, offline. Promoting the gig is an attempt to leverage the (band x venues) brand. That is why unfortunately posters suck for the bands who use them the most, new bands.

So you MUST at least have on the poster: A wicked night of Funky Drum and Bass DJ’s or whatever genre you’re doing. It must have big words on it, no one is stopping in the street to read your poster except maybe young delinquents. I need details in the 5 seconds it takes for me to walk past, so if you want to put a beautiful woman on your poster, i’m not going to argue that it is a terrible idea.

But If your band is not on traditional media - tv/radio/print - then posters wont work because you have no brand. Your crappy poster is just like your crappy website, it doesn’t engage. It tells people stuff but it doesn’t connect. Unless you’re engaging then you’re not motivating.

ADVERTISNG A MUSIC GIG ONLINE

Okay now I just love adwords pay per click. As I said, once you’ve learnt to make money, then you use pay per click to make more. The whole trick with pay per click is you get people to click on your ads, higher click through rate, and google rewards you with nicely priced clicks. Again, worth paying a pro. As in someone geekesque like me, not a real PPC expert, you dont have that much money.

But the thing with PPC for a gig is that you dont want people to click the ad! you just want them to see it!

And don’t you know the sweet as thing about pay per click?

They don’t click . . . you don’t pay.

So when you’re putting together your ad copy, all you want to do is to achieve what you would with your poster. Letting people who know your brand and more importantly if you’ve got a low profile, the venues brand, know you have a show in their town on that date.

OR if you’ve got quite a genre based bent, go for an add that blares Free Genre Frenzy so you get niche interest.

So this is what I do, I put the bid sky high at like a $1 a click, so greedy old google will show thousands and thousands of ads to all the 18-24 year old females in your area, but because I can pretty much say there’s not enough competition that anybody would want to pay a $1 for clicks in the gigs or music genre niches, so the most you’ll end up paying is like I’d say . . . 30c.

For like . . . 10,000 impressions targeted at your local demographic.

So where are your ads showing? They’re showing in Gmail. And they’re showing on myspace! And ya know what? You’re paying less per click through google then you’d pay myspace for the same spots! hohoho.

Again, make sure you list names of other similar, bigger bands than you in your area, because all the kids on mysapce will have that keyword on their page, and google will do it’s thing and the ad will show to them.

Facebook, similar, but you get a lil pic and more text to your ad. Except the thing about facebook is the targeting is on another level. You can target people by their occupations . . . oh, not to mention what bands they like, but the keywords will only register for international branded acts.

Another point about postering town is that a lot of unless they work or go to school in town, people only come into town to see a gig. It’d be much harder to argue that - depending on your demographic - that less people will see it on myspace, facebook, google and gmail.

Oh but Matt, people ignore those ads! Sure they do! They also ignore your posters, but there’s not 100,000 of those hitting your target. And of course they’re allowed to be there - there’s no vague council bylaw. There’s no street cleaners on Monday. There’s no haters pulling them down in a convoluted local band rivalry.

But those punks will sit there clicking my ad, costing me 30c! They can try, google will only charge you once.

So what are you doing? Get an online campaign going for your next gig.

It’ll be cheaper than posters, and it might just be more effective. Then you can make a video of all your fans at the gig saying how wicked it was - so you can keep building that brand as great entertainers for next time . . .

Gig coming up? Talk to online music promotion expert matt @ Kurb about a powerful online solution.

kurbpromo@gmail.com

We do graphic design, and of course poster printing and distro in New Zealand.

US$100 buys you a comprehensive online campaign on Google, Myspace and Facebook.
100 posters? Uh Try . . . 100,000 ad impressions targeted at your audiences age demographic in your area.


  • Let's talk about promoting your music and managing marketing for your
    next gig online today


    Email Me - Matt Turner:

    kurbpromo@gmail.com

    Or call +64 (0)27 684 8250



PAY WITH PAYPAL to: kurbpromo@gmail.com

 

 


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PREMIUM MEMBERS RECIEVE:

Cutting edge software automation techniques dramatically build and mainatain your fanbase on myspace, facebook, bebo, youtube

optimise multiple sites, blogs and platforms tomaximise exposure and new revenue


Distribute your music online through itunes
and over 30 + other recognised retailers

and your videos through 20 + sites

Build your blogs, website and networks, distribute across multiple social and content platforms

Recieve support in every element of online promotion - graphic design, html code, copy writing

License your tunes for placement in TV,
commercials, software and games



Free Web Hosting, domain names, url redirecting and hosting
for all clients

Myspace + Youtube friend adding, mp3 plays increasing
and views increasing

Free automated software promotion on many popular websites

Free digital distribution to all major networks including iTunes

Free submissions of your music to major and indie labels.

Free and professional music review for all our clients upon request

Hundreds of retail stores in every US state to help you distribute your music.


 

THIS IS WHAT WE DO:

Automation: We are experienced using a wide variety of exclusive software, services and techniques so we can maximise your exposure through many common internet channels, Myspace, Youtube, Google Searches and much more. Our focus is on targeted, useful, fan friendly interaction and functional, efficient content distribution, not thoughtless spam.

Implementation and Support: Often artists have specialised needs, that’s what unique about Kurb. Our experience using all the latest digital and online trends means we work with you to establish all the elements of your online platforms for distribution and sale of mp3’s and other digital products, your website, blogging, advertising platforms, p2p – everything you need to develop online as a serious artist now and in the future. There are also practical areas of photoshop, web coding, copywriting, profile design and other areas of consulting which we can support you with depending on the specific needs of the artists.

Coaching Strategy: Building a strategy starts to happen at least a month or two into promotions. Initially I answer artists questions and offer tips specific to the artist in developing habits that will produce a momentum – for example blogging advice is a biggie.

But once platforms are established and automated promotion tools are ticking over its time to really focus and examine the use of these platforms and tools into strategies based around certain goals, where we want fans to go, what we want them to do, and building hooks and propositions around those outcomes.

Research: Being ahead of the pack isn’t enough for us – our unique and forward looking service is continually developing. New promotion tools, strategies, techniques and offers are becoming available as the digital revolution rolls on and I truly believe one of the best reasons clients should get involved with kurb is not just what we’re doing now, but because we are the promotions company preparing artists for the future.

Also I’d like to add cross promotion to that. Because as we become a fixture in the music industry it’s giving us the opportunity to access and create projects that increase exposure for my whole stable of artists.

People who are passionate about music are coming to me offering help and opportunities. While I’m pursuing opportunities to innovate and create platforms more suited to the modern music industry.

Digitisation and the internet is already transforming the music industry - itunes, cdbaby, myspace, bebo, facebook, youtube, google, last.fm, blogs, videos, feeds, viral marketing - are you taking advantage of all the new methods available to retail and promote your content with a whole new level of exposure and interaction through the possibilities of international digital promotion online? Kurb uses cutting edge and what are for now completely exclusive techniques to cast your net far and wide - the skills and practices we apply in digital promotion are uniquely effective.


These are tools that in years to come will be as much as a part of every artists arsenal just like the posters and press kits we already do. Now is the time to take advantage of this new opportunity and see your music take off before everyone is doing this stuff. We work with artists with home recordings to NZ's biggest bands as well as acts in Australia, Germany, UK and US. Find out why musicians around the world are coming to kurb.



Let's talk about promoting your music and managing your revenue online today

Email Me - Matt Turner:

kurbpromo@gmail.com

Or call +64 (0)27 684 8250

 

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